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ROAD iD (@roadid) • Instagram photos and videosAlways Ride with ROAD iD!

 

BBC members can save 20% on your ROAD iD purchase through our group discount. Whether you're heading out for a quick spin or a long-ride, a ROAD iD is one of the most important pieces of gear you can wear. Personalize your ROAD iD with your name, emergency contacts, and important medical information, be prepared if the unexpected happens. It's a simple way to ride with added confidence and give your loved ones peace of mind.


Claim your RoadID discount here
Offer valid through April 2027

WSC_2014_flier.jpgRegister or Volunteer for the 49th Wright Stuff Century
Sunday, September 6, 2026

 

Ride the climbs of the beautifully scenic Driftless Region on the quiet country roads of Wisconsin. The ride is fully supported and includes a post-ride party!
  • Non-members are welcome to join the ride
  • 3 routes 35, 65 and 100 mi. Select here to view preliminary routes
  • Need inspiration? Select here to watch the BikeFarmer's WSC video
Select here to register and learn more about our signature event. Registration fee increases by $10 on Aug 25
Select here to volunteer and learn more about volunteer opportunities

Select for a more detailed NOAA Weather Report



Select for regional AQI forecast
Select for regional AQI Map


BBC Strava Club - Compare your Rides & Segments
Join here




ROAD, GRAVEL, SOCIALS and ZWIFT CALENDAR
Date and time

RIDES

We have an extensive road Ride Schedule from Apr-Nov on Thu evenings, Sat, Sun and Mon mornings. All Routes are available on Ride With GPS. 

➡️New for 2026, Sat morning Gravel Rides

The Ride Info page provides an overview of BBC rides and is a good place to start for new members.


Select here to join or to learn about the benefits of BBC Membership.
GUEST RIDERS

Guests are welcome on any club ride. A member will be assigned to ride with you at your pace and help you navigate the route. Our Monday, Thursday, and Saturday rides include a post-ride social gathering; you are welcome to join us and get to know other members. As a non-member, you will be covered by insurance with the League of American Bicyclists for your first club ride only. We require guests to sign a waiver on the day of the ride, which the ride leader will provide for you.
  
Please make sure you: 
  • Have the RWGPS route downloaded to your bike computer, or phone using the RWGPS app. You can also print a map and cue sheet for a route. RWGPS routes, maps and cue sheets are available for every ride from the Road Calendar and from the Gravel Calendar
  • Familiarise yourself with our BBC Safe Riding Code

Ride with GPS



BBC subscription includes a full feature RWGPS Club membership. Select here to join and use your phone or bike computer to navigate our routes with turn by turn guidance and other advanced features.
BCETS
A 15 week series of early season training rides to train for hilly endurance events such as The Horribly Hilly Hundreds, Ride Across Wisconsin, IRONMAN Wisconsin or Dairyland Dare. It is also excellent training if you just want to improve your climbing skills, endurance and overall fitness. 

Select here to learn more.
ZWIFT




We have Zwift rides from the end of Nov to mid March on Wednesday at 6pm, Saturday and Sundays at 9am. It's a great way to maintain fitness over the winter and to stay in touch with BBC riders. If you're planning on doing the BCETS ride series, early season Zwift rides are a great way to get ready.
  • Considering getting started with Zwift, select here
  • To participate in BBC Zwift rides you must join the Zwift Club BBC Madison Wisconsin USA. Select here to join 
  • Already a Zwift user, select here for BBC Zwift Club ride and Discord Information